Customer Relationship

Customer Relationship by

Customer Relationship Management (CRM) is the principles and guidelines which need to be followed by an organization while interacting with their customers. It is defined as a strategy for a business to manage its interactions with its customers. It enables you to focus your organization’s relationships with individual people they may be customers, service users, colleagues or suppliers. It is an essential tool for an organization that helps in managing customers, sales and marketing and analyzing customer trends and behavior. It somehow helps you to improve your profitability.

Businesses and organizations need to know whether their customers are satisfied with their products and services for higher customer retention. It works like if one customer is satisfied it brings ten new customers with him whereas one dissatisfied customer takes away ten customers along with him. So, in simpler words, we can define CRM the study of needs and expectations of the customers and provide them the best possible solution.


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